![]() One way to provide that is to open a self-service portal on the web, so that customers can monitor the status of their claims on a digital dashboard. But with advancing technology, they also want complete control of the service experience." So as we've been evaluating our business over the last several years, it's become increasingly apparent that consumers today expect simple, timely, and quality solutions on the back of an excellent value proposition. "Consumers are looking for more from a home services company such as ourselves. "Those expectations, in terms of value and the consumer experience, continue to extend," Upshaw said. "In the last four years our capabilities have led to our doubling in size." A press release issued to herald the name change said the privately-held company is growing at double the industry-average rate, with annual revenue now approaching $500 million.īut the market is evolving, and consumer expectations are changing. Yet the company is still growing swiftly. ![]() "We're very proud of our heritage as a 43-year-old business," he said. "We believe that this new brand appropriately aligns our forward-thinking strategies and symbolically sends a message to the marketplace that we want to extend our market leadership position and take the industry to the next level when it comes to meeting consumer needs." "If we want to continue to be a market leader, and work to extend the value propositions that we know are so enormously important to consumers, we felt it was an absolute necessity to send a message." "It's time to take our game to the next level," he said. The name Cross Country Home Services, Upshaw said, didn't send that easy-to-use message to consumers. And with this new name, Upshaw said, "frankly, you don't need a dictionary to understand who we are and what we stand for." Sending a Message to Consumers Cinch was selected to reflect that simple, easy-to-use, hassle-free customer experience that the company seeks to provide. The next step was to look at changing the name of the company, and what message the new name would convey. They want to know that a high-quality service professional is going to show up, whose been vetted to do the right thing, that's backed by a company that's going to make sure they get the job fixed the first time, and with an experience that is hassle-free." "But they want it done in a way that's easy. "People turn to us because they want a high-quality managed service experience," he said. Along with the company name change, several CCHS subsidiaries and brand names also will consolidate under the Cinch name, including HMS Home Warranty and TotalProtect.Ĭinch CEO Steve Upshaw said the new name was selected after the company went through an assessment process that sought to understand exactly what customers are expecting from a home warranty provider. To emphasize how easy its protection plans are to use, Cross Country Home Services (CCHS) has changed its name to Cinch Home Services Inc. CCHS Changes Name to Cinch Home Services: Cross Country Home Services, a top home warranty provider, has changed its name to highlight its effort to leverage web and mobile technology to improve the customer experience and make its services a cinch to use.
0 Comments
Leave a Reply. |